Media

“Advertising says hey I’m great, PR is when somebody else says you are great.” Listen as Andy and his guest Meghan Ely discuss what this means and how important it is to have the recognition if you are interested in being published. Meghan shares a simple formula that can help you get your name recognized with the media as an expert in your field.

Meghan is the owner of OFD Consulting, an award-winning publicity agency that focuses on the wedding industry and the B2B market. Their client portfolio ranges from top tier planners and venues to well regarded national brands, and industry thought leaders. Meghan is a long time industry speaker and writer, a wedding wire education expert, and is a regular contributor to Wedding Planner Magazine and others.

Listen as Meghan discusses the generational shift, a hot topic in the industry, what it looks like, and who is affected by it. She also talks about transparency with social media, letting potential clients get a sense of who you are, and how technology can free up your time and make life easier.

Andy and Meghan share their insights on setting boundaries around your time to let clients know when you are available but also when you are not. Meghan shares some final thoughts with the listeners and gives us an idea of what the OFD Collection is all about. This is a great conversation with many tidbits you won’t want to miss.

In this episode, Andy is speaking with Adam Schaeuble. Adam is the host of the top-ranked podcast, The Million Pound Mission, where his goal is to inspire one million pounds of healthy results. However, Andy met Adam at PodFest 2019 in Orlando, where Adam gave a dynamic presentation on expanding your Instagram presence. Since wedding and event industry professionals use Instagram more than any other social media platform, it is fascinating to have Adam on this episode of The Wedding Biz.

Have you ever thought your Instagram page could do more? Listen in as Adam gives tips that event professionals can use to increase their audience on Instagram. Asking questions, an Instagram story poll, use voice messaging, and how to use an Instagram live event quiz to grow your audience. He also explains how bringing in other people to your live event can get you exposure to not only your audience but also theirs!

Adam discusses Instagram TV and how to use it to your advantage for your events, or by showing behind-the-scene videos. Learn how to use Instagram Live as a brainstorming tool and how having a unique hashtag can help put your page higher in the Instagram algorithm.

If you want to use Instagram to grow your audience, this is the episode for you! Adam gives expert advice, tips, and tricks about Instagram, Instagram TV, and Instagram Live. He is willing to share with us what he has learned, so if you are ready to grow your audience and business sit back, relax, and learn.

Andy is very excited to welcome Carrie Goldberg. She is the Digital Travel & Weddings Editor at Harpers Bazaar where she oversees all things weddings and travel for HarpersBazaar.com. She is in charge of content, strategy, and visuals for Bazaar’s digital travel and wedding verticals and editor of their new membership program Bazaar Bride.

She has worked on Live with Regis and Kelly at ABC and as fashion editor for Martha Stewart Weddings to name a few. When she joined Harpers Bazaar, they didn’t really focus on weddings and she changed all of that. Since then she has published dozens of original fashion and decor content for the site, plus she has created a considerable brand voice. 

Carrie and Andy chat about her internships and working the red carpet at the Oscars with Faith Cromas, Kelly Ripa’s stylist. She speaks to us about working with Martha Stewart Weddings, which helped her gain the knowledge to succeed in her job at Harpers Bazaar.

Carrie says she has the job she always wanted, even as a small child, and couldn’t be happier. Listen in as she gives us insight into weddings, styling, and why she is passionate about the notion of luxury being redefined.

Andy is excited to welcome, David Adler, CEO and Founder of BizBash Media, a resource marketplace for event organizers of all types and the host of a podcast called Gather Geeks.

In this episode, David chats about how he got started in the media world, the magazine he started when he was 21, the idea behind BizBash and how technology is changing the way people look at events. David talks about his dad Warren Adler, author of “The War of the Roses”, and the business model he used for BizBash.

Listen in as David describes events he has gone to and how he believes event planners are really collaboration artists that get everyone and everything together in one place. He has a unique take on technology, augmented reality, and radical humanism that you won’t want to miss, as well as informing us as to what’s coming in the near future for the event industry and how it will be transformed. So, tune in, sit back and enjoy.